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As everyone who has ever bought or sold a house knows, the process is very emotional.
People selling their home often only see the things they love about their space. They don't see the flaws or the clutter, the sofa pushed tight up against the walls, the mismatched furniture, the nicks in the drywall. They see the years of love and all their happy memories. Buyers, however, are looking for a space that they can create those happy memories in and often can't see past the homeowners style or design choices. This is where a professional stager comes in.
Using a combination of the homeowner's decor and furnishings, supplemented with the stager's own inventory, the stager creates a space that buyers can more easily imagine themselves in. This can involve editing the homeowner's decor, re-organizing the furnishings to allow maximum flow and effective use of space, as well as making recommendations regarding painting, minor repairs and even major renovations, if necessary.
In many ways, staging is very similar to decorating. The goal is to create a space people want to live in. One big difference is that with staging, the goal is to appeal to the general public, not a specific person or persons. Certain paint colours or decor styles will actively put off many buyers and the stager's job is to help the homeowner sell their home for as much as possible, as quickly as possible. In the case of a vacant residence, the stager will bring in furnishings and decor to help create a feeling of home that is completely lacking in a vacant space. Buyers often have difficulty imagining how they would set up their own furniture or decor in a vacant residence and staging the space will help them see themselves there.
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